One of the responsibilities associated with being a publicist or public relations specialist is the writing of press releases. Press releases are client-information and publicity pages that must be distributed to the media. Their distribution may correspond to a new company, a company product, a merger, a special event, a new band, an author's book, or a number of reasons that depend on the publicist's type of client.
Many public relations specialists or publicists mail press releases, some use fax machines to send them, but many have turned to email. Publicists find email inexpensive, convenient, and fast. Journalists or media personnel frequently prefer to receive press releases through email for the same reasons.
However, a publicist emailing his or her client's press releases must consider the pros, cons, and protocol for sending press releases by email.
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